I'm finally realizing that I will never look like the women in the advertisements for running shoes or clothes. No matter what, I'm not going to magically grow five inches taller, or become massively leaner and (haha) flat-chested. Not to mention suddenly de-age 25 years. No matter how much exercise I do, no matter how much weight I lose, it ain't gonna happen.
Now, when I'm in the moment of a particular yoga pose, or I'm feeling the strength of my legs propel me through the water as I swim (or back when I conquered the box jump or blasted through a 6 mile run), I see myself as an athlete, but the truth is that I'm just a regular person, with figure flaws (still! losing over 100 pounds did not magically cure them!) that include-but-are-not-limited-to: lumps, bumps, wrinkles and saggy skin. And I'm realizing that there are a lot more of my types out there than there are of the types portrayed in the ads showing us what we should be buying to make our athletic experience better.
Maybe the companies - the ones whose products I and a lot of you buy, should consider changing tactics and feature more of the "every person" in their ads. Dove did it a few years ago with their Real Women campaign. Why not Skirt Sports, or Athleta, or Brooks, or the myriad of other athletic companies - why not feature real people using their products? Because we do. And I think it would be less intimidating, especially for those of us with Adult-Onset Athleticism, to purchase something from a model that looks like us. These products aren't just for the high-performance athletes - they're for us mid-to-low-end users, too...and there's a lot of us out there. While I'm realistic enough to know that using their product will not make me look like their model, it can, however, make my athletic experience a lot more enjoyable - and isn't that the goal?
What say you - would you rather see an ad featuring an everyday person using some sort of sporting equipment or clothes, or do you want the model illusion?